(Image source: Instagram  @laurieanngibson)

Choreographer Laurieann Gibson just signed a deal with Catalina Content to develop a new entertainment competition series called “Icon.” The project is described as an arced talent competition designed to discover and cultivate the next global pop star through an intensive training camp. Gibson’s storied career includes choregraphing videos and concert and award show performance routines for the likes of Megan Thee Stallion, Missy Elliott, Lil Kim, Nicki Minaj, Lady Gaga, Cassie, Brandy and Britney Spears. Gibson will serve as executive producer of the upcoming series and will be a judge.

“Icon” will feature various celebrity judges who will handpick 11 artists to participate in an arduous, transformative 11-week artist development camp to challenge and elevate their artistry. The show will look at the blood, sweat and tears behind her methodology with one performer scoring a development deal.

“Artist development is the key component for the evolution of the music industry today and the trajectory of a recording artist. Without artist development, there is no sustainability and longevity for the artist, their vision, the process, and the music. True icons are built in the process, and my methodology is that process. Singers are born, but are they built to be an icon?” Gibson told Deadline.

Gibson was previously a judge on “So You Think You Can Dance” and worked on Lifetime’s “Dance Moms.”

“Icon sets itself apart from the traditional competition format that searches for the next best singer; all of our performers will already have award-worthy vocal talent, however, they are in need of guidance when it comes to the polish and presence to conquer and captivate global attention. Laurieann’s breadth of experience paired with her track record for creating legend after legend is unrivaled. It’s intoxicating to watch her inspire such genius artistry,” Jeff Collins, president of Catalina Content told Deadline.

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